Babs Bone Broth

Babs Bone Broth comes from Barbara Costello, the social media personality known as "Babs" who built a massive following sharing grandmotherly cooking wisdom on TikTok and Instagram. Her bone broth line extends that philosophy into a real product: simple, traditional bone broth made the way your grandmother would have made it, with clean ingredients and no shortcuts. Each jar delivers 10-12g of protein in a warm, sippable format.

For women on GLP-1 medications, bone broth occupies a unique niche. When nausea makes solid food unappealing and even protein shakes feel like too much, a warm cup of bone broth can be genuinely soothing. The protein count per serving is lower than powder or RTD options, but the bioavailability of the collagen and amino acids is excellent, and the warmth itself can help settle a queasy stomach. Babs offers both chicken and beef varieties in shelf-stable glass jars.

The brand is relatively new and carries premium pricing reflective of its small-batch, influencer-driven model. The 20% affiliate commission through their direct program is one of the highest in the bone broth category, and approval is reportedly fast. The target customer already trusts Babs from her social content, which makes conversion straightforward for affiliates who share that audience demographic.